Who We Are

Welcome to the Hook Guild

Modern crochet, cozy vibes, and craft rebellion - the Hook Guild is the creative home for every maker who wants more from yarn than just tradition. Born in 2025 and inspired by the energy of crew culture, our shop brings together unique design, a sense of community, and urban style. Here, hooks aren't just tools - they're the badges of belonging.

Whether you learned at a granny's knee or found comfort in stitches on a sleepless night, the Hook Guild has a place for your passion. 

This is not just a store - it's a guild for everyone hooked on making, learning, and sharing.

Welcome to the Guild - and meet the little crew behind it all.

Because let's be honest: I don't only deal with yarn, I deal with them too!

Me - the hooked dreamer

Italian at heart, world soul. I've got two cabinets full (and more...shhh, just don't tell my husband) of yarn, no projects for them (yet), and too many ideas chasing each other in my head. Crochet is my therapy, my chaos, and my creative rebellion - all rolled into one. I'm the brain (and sometimes the mess) behind the Hook Guild.

My husband - the brave

Every time I start a sentence with "Sweeeeeetheart I was thinking...", he sighs - because he knows he's in trouble. Still, he (almost) always ends up helping, between a Lazio match (that's soccer, baby!!!), a Ferrari race, and his gym time. Calm, funny, and queitly heroic for having married me, he's the Guild's unsung MVP.

The big one - Adventurer

Tough, curious, and always on the move. His passions? Mountain biking, Minecraft, soccer with his friends and wining at every "NO!" Mom and Dad dare pronunce. He's already mastered the art of negotiation - mostly to extend playtime - and of manipulation - by sending his sister to ask for more.

The little one - the Diva

Loves Elsa (no, duh?), rhythmic gymnastics, her best friends, and her "boyfriend" (no other boys allowed, except for her Dad). She thinks she's an iconic princess riding a pink and golden unicorn - but she could burp her entire name out, if only she wanted to. She's pure sunshine...until someone touches her makeup.