It all started with a hook, a ball of yarn, and a craving for something real. No algorithms. No corporate smiles. Just the quiet rhythm of stitches...and a little bit of chaos too.

Behind the scenes: a yarn-hoarding dreamer (that's me), a husband who knows every one of my "I've got an idea..." moments means he's in trouble again, a big boy with a passion for mountain bike and Minecraft, and a little princess who rules her world with sparkle and sass.

The Hook Guild isn't built by perfection. It's not just a brand - it's the dream of a crew of makers like us: people who laugh at their mistakes, pull back a few rows, and start again.

If you believe that crochet is therapy, attitude, and art all at once... welcome home!